there is no generic standard outside of the proven competitive sets, just because battler 1 and battler 2 could have the same pokes on their teams doesn’t mean they will function the same way
also, due to the much higher usage of people on smogon and their battle simulators, some things will be deemed too strong, since we are something like…20 people, we can get away with a “gimmicky” set but on smogon’s simulators, there are probably over 10000 battlers everyday trying out things and they’re trying to make it so you don’t lose at the team preview screen
in gen V, i had the number 1 team for a while with drizzletoed and SS kingdra, i don’t even know who else i had but i basically got drizzle, DD with kingdra, then either used outrage or waterfall and won, no prediction, just ran train, probably had ferrothorn on the team as well but didn’t matter, but drizzle + swift swim was ridiculous
i had a dual weather team that made it to top 20 on showdown that was fun as hell to use, it just got rocked by the top guys and relied way too much on getting volcarona set up (i pulled off soooooo many sweeps on the team), this team was completely unconventional but worked (to a degree), i went on a 50-3 streak at one point and i used choice band breloom (which sucks dick) on the team as my revenge killer
i used anger point subsalac tauros in gen IV, shitty team but fun as hell
it’s definitely not 8 out of 10 battlers who use standards, in gen IV, we had people create anti-lead machamp and tormenttran to be super successful teams and ended up being great pokemon sets, that’s being creative, i’ve used calm mind bronzong to some success, etc.
smogon guys do try to be creative, but ultimately good sets win games and those become standards