As for ads, for someone been doing ads for different platforms and has done animated billboards that had limited time to be seen.
Information should be layed clear and not scattered all over.
Clarity and attention without annoyance can work together. The gimmick was probably rushed for the event so the execution and implementation didn’t work out but it can if planned well.
Problems
Putting the ads in moving 3d models in game when fighting is not a good idea even it’s on multiple places and all over the character.
Why? because they aren’t visibly legible and clear in that distance.
They even came in different sizes in areas that aren’t visibly clear? lol
Solution
Instead they should just place the logo bellow or above the timer or in the middle of both CA Gauge which is center bottom.
Same thing in versus screen they should have place the logo in a non-moving object, it should be static.
If they want it noticeable and have attentions they could add glow effects in the background or border glow effect around the logo.
Rather than being scattered in a different position.
In stages they could add another generic 3d model like a shadaloo soldier or cyborg carrying a banner with a logo on it. Or just make the available character to carry it.
Another thing a promotional challenge
They could add a new challenge with a shadaloo soldier that is meant to advertise the event. which has the logo place in a more larger and obvious position while being static.
Have it have a very slightly more FM. The goal is to attract people to an area where the ads is all over.
For other promotional stuff, I don’t know if this one(promotional challenge) would take a lot of work. but the other things that i suggest above isn’t that critical.
I believe it even spend more time putting logo all over the 3D models than having a decent placement in the screen that have a glowing effect.