That’s the question non-FGC members ask when they happen upon a situation in which they are watching a tournament stream. If you can answer those questions for them they will continue watching and gaining interest, which is exactly what the scene needs. People with a casual, passing interest in video games are the ones who will decide how big the tournaments, prizes and publicity will get. The technical aspects of the games aren’t nearly as interesting to them as the people playing have the potential to be.
The drama and back stories in the FGC are its greatest untapped resource.
I don’t know anything about marketing or media production, but I do know that everyone finds drama compelling, regardless of the backdrop. Once the dramatic tension starts building its difficult for people to leave it unresolved. When its just FreshFaceJoe versus SwagNutz with the commentators going on about the technical aspects of their character selections, people who don’t play that game won’t care, at all. If FreshFaceJoe, a single father from Smallville, Iowa has been training 20 hours a week and saving the tips from his second job as pizza delivery driver to be able to travel to the tournament is taking on SwagNutz, a young, cocky, flashy tournament pro from New York City who always shows up with a different beautiful woman and recently got sponsored by Hatchet Body Spray, people are going to want to see who wins, regardless of the level of play.
If the players stories and personalities don’t start to become the focus, this year could be the peak for interest in competitive fighting games. A 20 - 30 second clip like they do on televised poker tornaments is all it would take find out “Who the hell are these people and why should I care?”.