To add to this; we’ve seen some evidence for this in the form of datamined voice files, unaccounted for stages and stage extensions, and day/night cycles. Clearly something is up, they just don’t wanna blow their load before its time. The story mode will most likely be part of the final stage of marketing, the widespread campaign that begins several weeks before launch, which will be directed at casuals instead of the FGC.
Speaking of SF story, I honestly think it needs to be decentralized for the most part. What I mean is we should not tie all Street Fighters to a single story arc. Sure there will be a main story arc always but there needs to be others that run parallel to it taking place in the same time period.
You have the Shadaloo Arc, which is about to merge with the Illuminati arc it seems.
Then we need to revive the CWF story arc, and attach existing characters to it or bring in new and old ones. This arc would have its own minor ‘villain’, heroes, etc. It could relate to the main story arc but it is still independent of it. El Fuerte, Zangief, Mika, Hugo, Honda, Hakan, etc. these guys didn’t need to be associated with SIN in SF4. They could’ve been doing their own thing related to CWF for example. They’ve could’ve then associated the CWF arc with SIN by having SIN one of their corporate sponsors for example just to maintain the feel of a single universe.
We also have the Mad Gear arc that could just as easily be revived. Cyborg Wheelchair-ridden Belger (See MODOK, or even Test Tube Brain Robo-X from Streets of Rage 3) is aching for a comeback and this time he is truly wheelchair ridden and not faking it (except the wheelchair is a state of the art machine). Besides the fact that a reimagined MODOK Belger would be a fucking cool and new SF character concept, it would be a strong reason to bring in characters like Maki and Haggar back into the fold. Even Jessica could come back, reigniting the flame of love in Cody’s heart enough for him to leave prison for a second chance. This could be tied subtly into the main arc by having MODOK Belger be affiliated with Shadaloo. Like they put him back together, and are arming his gang for example. Again however, the FF/Mad Gear arc would also be mostly independent of the main arc.
Then you have the Capcom High School arc which includes many characters like Sakura, Karin, Ibuki, Makoto, Elena, maybe even some rival schools characters can join the party. The characters surely have ties to many of the lead characters and the main arcs (Sakura and Ryu, Kanzuki and Shadaloo, Ibuki and the G-File) but they can also be part of their own little thing.
The point is it is better to have 3-4 story arcs running side by side with some interaction between one another, and each involving 10-25% of the cast. Instead of having 1 story arc then forcing all the cast to fit into it; Characters that really have little to nothing to do with it.