For what it’s worth, I’ll add my two cents.
Around the time the VS games were beasting at the arcades, you had two or three fighting games that the community based all their events and competition around. At the tail end of the 90s, when NG came out, XvSF, MvSF, then MVC1 (which was HUGE) were what the flashy gamers and younger guys who weren’t really from the SF2 generation were playing, whilst the older SF veterans and pretty much anyone who liked fighters were playing A3. Tekken Tag was also massively popular with the usual Tekken heads, more so than any other Tekkn, as it’s release coincided with a peak in arcade interest, and the game was excellent.
So, along with the ever faithful ST scene (although at this point I’d say that most folks had put this game on hiatus whilst the competition was so hot on the aforementioned MVC1, A3, TTT, the machine would often stand unsused) there were a set of red hot games that were keeping both the old school and the new wave of arcade fighters happy.
Then New Generation came. After years of waiting for SF3, the regular all-round video game player was no longer typically a frequenter of arcades. He was most likely to play on his console at home on his own, or with a few buddies. The Streetfighter craze that had swept the world had faded into memeory with the SNES, and magazines no longer had the mandatory ‘When will SF3 come out?’ letters each month.
So, when NG came, it faced a few problems. Firstly, it was on CPS3. Now, bear in mind that whilst a new neo geo or cps2 game was a must-have purchase for arcade operators, who had stockpiled loads of those relatively cheap arcade boards after many successful years, CPS3 was new, expensive, and had thus far produced nothing remotely commercially successful. So, when say, a 1994 release would have had every coin-operated venue in the galaxy to pre-order 5 machines, at this stage it represented a gamble for arcades that were just about surviving (and as we now know, were teetering on extinction), shelling out for a brand new board and system wasn’t really an option for many. So, as often happens with particular titles, they played the waiting game. This has happened with Guilty Gear, CVS2 in Europe, and others. Arcades wouldn’t get the game on release, but would wait to see if their competitors got it, and if they made money from it the others would follow suit.
NG arrived without the fanfare it should have, as it is initially aracde only, and rightly so. But, the average jo player doesn’t go to the arcade, and even if/when he does, most arcades don’t have it straight away. Those that do are disappointed by a game that lacks the familiar characters of old, but fails to replace them with equally exciting and colourful characters. This initial disappointment from fans of the series is soon overshadowed by the highly influential top tier of competitive players to brand the game as overly-turtle friendly and the parry system over-powered. The game feels unfinished and without the seal of approval from the top, the game fails to have any momentum, which most ardade titles need to become successful and to be picked up when converted to console. I remember on a Marvel board I used to post on in 1999, some Australian player was talking about how 3S had just come out and how he was getting in to playing 12, of all characters. The reply from the Cali guys on the thread was that ‘if you were to see high level play, you’d drop that game. It really does get reduced to turtling and knocking out jabs and shorts, cos anything else baits a parry->big damage.’ they went as far as to say that they could point him in the direction of videos that would make him drop the game permanently. Parry was far too easy and overpowered in NG, and there were sloppy elements of the game like infinites and silly combos that spoiled the apparent slickness of it.
Now, as somebody had pointed out, the time between NG and 3S was really when internent video became convenient and easy to access. Although there were videos prior to this, match videos for anything but the big majors were very uncommon to see, so when a well-known player told players something, a lot of people took it word-for-word, as was reasonable to do so. With limited availability and all this nay-saying from the top, what was an OK but unforgiveably unfinished and unpolished game never really picked up the competition from the hardcore for it to break past MVC, A3, and TTT as the games that got all the attention both at tournaments and arcade casuals. Importantly, the game failed to appeal either to the older heads who had gone from SF2->SFA3, and the younger and flashier players who had become the backbone of the Marvel community.
With no home release for a while, the game couldn’t capitalise on the SNES generation who had been anticipating SF3 for years and years, so when it finally made it’s way onto a failing console, it was reviewed and received like a mediocre arcade game being released for a mediocre console already flooded with a disproportionate number of quality 2D fighters.
Fast forward past 2i, which was more of the same in terms of audience and the way it was received, and 3S comes out. WIth the context, as you can imagine it wasn’t picked up by most arcades, and whilst many liked it and tried really hard to have it taken seriously (i.e campaigns to have it included in Apex, lots of threads on the game) most were sceptical. What changed the envoronment into something that was friendly to 3S being accepted was the gradual death of A3. As has been mentioned, the move towards V-ism mania turned a lot of people off, and the game had by this point run it’s course. It had been exhausted, and the core of older players that had stuck with Streetfighter through SF2 into the alphas now either dropped of the radar or had to find a new 2D fighter in the traditional, non-Marvel sense.
Around this time the US vs Japan exposes the massive difference in quality between east and west, suggesting a far more evident skill element to a game that had been written off as one-dimensional and boring. Alpha 3 players started playing 3S, as did a lot of the Marvel players, and the bandwagon started. WIth subsequent console releases and the dawning of video, it really didn’t stop rolling, and this was accentuated by the ease of starting up for newbies, which hadn’t been a factor when the game was unplayed. Furthermore, those who had always been behined the game were very vocal, as has been mentioned, which ingrained this almost evangelical streak in the community, always trying to spread the word and justify the game as a top title- which we still se to this day… anyone try posting ‘3s sucks’ anywhere in any thread will see what I mean…