You can’t just petition a company into sponsoring you. This makes absolutely no sense.
The only way this can be even a remotely sound idea, is if several of you are Morton Salt employees, and think that sponsoring this would give the company a benefitable PR and marketing exposure.
Also from my 2 cents as a PR consultant, I would say there is not much of interest for Morton Salt to be gained from being a sponsor in this case.
Buy our air freshener! Powerful enough to ward off con stank!
Let’s stay on topic please. Sign if you are down, otherwise don’t. I already explained what’s going on.
I have a Morton’s shirt but I am the one that’s salty because MvC2 has essentially died in VA.
With all the health food stuff lately, salt needs some help. Salt is getting beat by all fonts; if salt wants to stay in the game, its going to have to make cardiovascular disease as sexy as cigarettes make lung cancer look.
somebodies saltyyyy
~signed
This would be a lot funnier if the OP wasn’t responding semi-salty-seriously to the serious posts.
So did we.
We’re on topic, you just want to be marginally delusional now.
No one is hating either, we’re being entirely rational and logical about this.
Signed
OH SHIT!!1 I LOL’d so hard.
naw man, it’s totally in spirit of the sponsor! keep pouring salt!
signed
cigarettes are associated negatively. They bring death and cancer to people but yet, they are still glorified in tv shows\movies on a yearly basis. just because something has a negative association doesn’t mean a sponsorship is out of the question. Yea smoking kills you BUT you just MIGHT get to bang that hot chick!
people who pay to sponsor something care about 1 thing, making money and that’s what it should boil down to and in this case, there isn’t much room for Morton’s to tie their business into our scene.
back on topic, NOS energy drinks was @ CEO giving players free samples. Not a big secret that a lot of people play video games like to chug on those energy drinks. So NOS showing up @ CEO could actually affect their business sales positively. How many people are going to buy Morton’s salt when they go play video games? while its a funny little thing people like to throw out there, I don’t think it would be a good sponsor because they can’t tie it into making money. On the other hand, sponsors like gamestop, mad catz etc… are good sponsors because they can tie their business into our scene and that’s what sponsors want.
I think it’s a great idea and I’m signed. To all the haters, get a sense of humor.
I’m telling you man, expend this energy trying to get an deodorant or body wash company as a sponsor. It’s win win for everybody.
Add me to the list of people who think this is ill conceived. You need to rethink your strategy.
First of all call me an ass if you like, but judging from the way your responses in this thread have been written, and the fact that you thought people “signing” a thread petition style would be a good idea I question your ability to construct a well worded e-mail that a company would pay attention to. I’m going to guess that your correspondence with them didn’t include fighting game sales figures, stream viewer numbers, tournament participant size, nor did you include gamer demographic information. If it didn’t include all of that then you did a poor job of selling yourself. Secondly I’m pretty sure that Morton’s marketing conscious is SO far removed from the gaming community that they see no reason why this would benefit them. The stereotype that gamers are anti-social basement dwellers still rings true with a lot of people. You have to paint a picture that they’ll be willing to buy into.
Perhaps you should take the initiative here. Ask for a discount on the shirts at their store, and urge people to buy them, take a picture with a bunch of people wearing the shirts and then send them that, or just have a bunch of shirts printed up with the logo and do the same.
Understand that messages are written to an audience. Writing in a video game forum is a bit different than writing to a company. I’d like to think I’m pretty decent at writing business letters and emails, and I’ll leave it at that.
This thread isn’t my, “strategy.” It was simply to be a thread to show support.
I’d still like to see how you can convince someone that sponsoring a fighting game tournament would be a way for them to sell more salt.
Tell them there’s a lot of tequila around?
Seriously, if your objective is to discourage this action then you shouldn’t be cluttering this thread with your ineffectual opinions. Go start a different thread or send a PM or something.
some of you might be too new for this but toyota was a sponsor one year @ EVO and only for 1 year and you know why? its because they couldn’t exactly tie their business into the fighting game scene. As opposed to companies like hori, mad catz, game stop which have tied into the scene rather nicely. I’m sure madcatz is loving their new partnership with the fighting game community seeing as how they’ve sold a shit load of sticks and that is the environment sponsors are looking for. Its far more likely to see Mortons sponsor a cooking tournament rather than a fighting game one.
sponsors want something back. A joke about being “salty” isn’t going to get Mortons to be a sponsor. There has to be a business relationship and Mortons would like something out of it. Otherwise, its like throwing money down the toilet.
what if the new catchphrase is, you play like doo doo? does that mean we should contact the Charmin toiler paper company to become a sponsor because a joke is popular in the fighting game tournament scene? What about calling people trash? should we contact Hefty trash bags and ask them to be a sponsor?