A fair bit of it was because of some last minute shit they redid (like the godawful green screen for the Odin scenes). I forget the exact reason why they went through all the changes, I think it was because it didn’t test very well?
Randomly got emailed by fandango. Apparently I had a $5 off coupon for any upcoming release. I had already bought my ticket to end game a few weeks ago buuuut. I got a refund on that one and repurchased a ticket using the coupon. Got the same showtime too so I can still see it with my friend and her husband.
And that’s how you do marketing boys. I bet the amount that ties to end of phase 3 is like less than 5% but that will get people an extra reason to watch it