Tournaments
I might be going slightly off topic here so apologies.
I don’t play in tourney’s so this may not even be worth talking about. I do the marketing for an apparel company. We not only sponsor sporting events, athletes and music events, but we also put them on attracting other sponsors (though not competitors) that wantto advertise to our demo. Why? Because we want everyone to see our stuff and see that we are part of the community.
Truth be told any pro that asks for stuff from will get it. We may not sponsor him and he may not wear our logo but there is a good chance someone will see him in our product and be influenced by it. Same goes for celebrities.
Anyway here is what I would do to get more people interested in tournaments. These are things we currently do in our tournaments and have been successful. Larger payouts and payouts to the top 10 guys. Serious Money brings serious competitors. You get this by higher entry fees. I don’t know what the entry fees are right now but I’m sure the price could be raised. People may balk at the increase but the possibility of winning more money should offset that…
We regularly get people who are sponsored by someone else with money with the agreement that if they win, they split the proceeds. Our tournaments are limited to 200 people $500 to enter with the ability to enter twice. 1st Prize $20,000 2nd $11,000 3rd $ 9,000 … … … … … 10th $1,000
Then we have bonus money for fastest time or most rounds won consecutively etc… At the end after everything’s been paid including to the arena and advertising etc there is about 5K left over.
Since we do an open invitational, it’s available to professionals and amateurs alike. We entice the amateurs to come, by doing handicaps. It evens everything up and allows the amateurs to feel like they have a chance at winning and the pros an excuse why they didn’t. Either way by the end to win you have to be good. The one’s who start with handicaps and progress of course lose those handicaps after each tournament. That means there is a governing body that oversees membership and people have to belong too it and in order to get a handicap have to show their card…
Actually I wonder how hard it would be for Capcom to implement a handicap system tied to your gamertag…
Sponsors… We have them…lots…because they want to sell things to the demo when I get proposals from events that want us to sponsor them. I look at the demo, and the ROI (Return on Investment). Is this our demo? Are they aware of our product? Will they be influenced to buy it after being exposed to it at the event? It’s as much the event organizer’s responsibility to convince me that I will get something out of it as it is my responsibility to research it and find if this is something we should do…
Sometimes it boils down to a gut feeling. Does this demo spend money on our product? We get requests from NASCAR all the time to become a sponsor and we pass every time b/c the demo is not right for us. They meet all our requirements save one $$$
To me the software publishers can’t really get a concrete Return on Investment. They already have their money, so they would sponsor to show support for the community and thats it. If they were to move to some sort of subscription based model I can see them becoming more active in tournament settings.
Sponsors that can see a ROI would be peripheral manufactures, gaming magazines, gaming sites, consumables like red bull, Mt. Dew and others. Actually you guys should try to get Red Bull to sponsor. They’ll sponsor almost anything. I worked with a guy who worked for them at one time. Their deal is to create and film an event and then sell it… Since they created the race/event they control everything the audience sees as far as advertising goes…
Thank your sponsors! Take pictures of their banners that you put up. If the sponsors are fans of the game get them to meet the top tier players…
Commentators: They need to be better. Cursing, smack talk, that may all be part of the scene but sponsors rarely want any part of that. We actually sponsor a commentator and he drops our name into his commentary all the time whether the athlete wears our stuff or not… The most important thing the commentator does is explain expert things in layman’s terms to the audience who may or may not be aware of what is going on. At our events, maybe 50% are causal attendees who may not know everything that is going on. Having the commentator explain things not only makes it interesting for those casual members but possibly gets them involved in the scene.
I haven’t watched a lot of matches or commentary but what I have seen leaves a lot to be desired. Listen to commentary on major sports with your eyes closed. You can picture the game in your mind. Now do the same with SF4…Is the commentary working?
Obviously they need to know matchups, but they also need to talk about what happened, what is happening and what might happen. The hard part is games are fast. I think a lot of analysis and color can be added in post and replays of the match slowed down, with the commentator explaining what is going talk about 1 frame links EX Moves vs Normals, ultra setups, etc.Anyway it’s 2 am and I’m tired. I might revisit this thread and post some more “thoughts…” I’ll just say that the Koreans figured out a way to turn Starcraft into a viable sport… What can we learn from them?