When they say SFIV owners & SSFIV: AE customers that includes me and other PC players unless they specify a platform.
The term PC appears the same amount of times the term Console does; PS3, XBOX, 360 doesn’t appear at all.
When the SSFIV back lash took place when people felt it was a unnecessary upgrade splitting the player the message out of Sven, Ono, your usual round of Gaming news sites and Capcom marketing department was DLC will transfer and Vanilla owners will get “gold ponies” and during this time a PC version had been announced before being nixed.
When Arcade edition was announced including for PC, the message remained the same, Golden Ponies and DLC transfers for Vanilla users.
5-13-11 From the Capcom.blog.
"If you’ve previously purchased the costumes (for either SFIV or SSFIV), they’ll be there"
There is not a single statement anywhere that says DLC transfers and Gold ponies for everyone but PC users.
It does not say any of the following,
If you’ve previously purchased the costumes (for either SFIV or SSFIV) on a console they’ll be there.
If you’ve previously purchased the costumes (for either SFIV or SSFIV) on XBL they’ll be there.
If you’ve previously purchased the costumes (for either SFIV or SSFIV) on SonyStore they’ll be there.
If you’ve previously purchased the costumes (for either SFIV or SSFIV) anywhere but PC they’ll be there.
Capcom, on 5-13-11 less than two months before the games release on PC stated in a blog addressing a multi-platform release
"If you’ve previously purchased the costumes (for either SFIV or SSFIV), they’ll be there"
That statement includes me, their is nothing to suggest it wouldn’t.
P.S. for you Braniac’s out there The Gold ponie is a metaphor the year of vagueness about the SFIV Vanilla perks they marketed before dropping the two extra colors. They did not actually promise gold ponies and it is not my intent to claim they did so.