I think as Disney itself is a family company they want to have families watch the shows on the service they’re excited about together. Make it something to look forward to every week. Somewhat of a throw back to ABC’s TGIF.
Families and especially kids have always been Disney’s target demographic. Always will be too. So I think thats the idea behind this approach.
Does it suck? Sure. For us grown ups it does. But in addition to it being presented as a “family service”. I think they’re also purposely trying to counter the binge culture everyone has embraced from Netflix, Prime Video and sometimes Hulu by doing this. Which is arguably a good thing.
To add to the above counter binge culture thing: As someone who can only really watch shows Monday-Wednesday due to my work schedule I actually really appreciate the slow drip take they’re doing instead of just opening the flood gates. Builds the excitement, calms down spoilers on social media and websites, gives people “water cooler” talk…etc. This also circles back to the family oriented goal the service likely has in mind, as well.
If this fits with your sensibilities, great. It’s a smart tactic, but most are expecting when a show to drop to have the whole season available. If that’s what keeps the cost low, then par for the course. It does give an opportunity for a show to breathe so it’s not a terrible thing.
The only ones I didn’t know about when I first watched that video was History Channel, Lifetime and A&E. I knew about National Geographic but I thought they actually outright owned them. Not have majority share ownership. Which is something completely different.
Either way. Yeah. They have an insane amount of content under their umbrella.
WOW. I thought Disney just had stuff on the Disney Channel, the classic cartoons/remakes, and Marvel. Did not know they had so much content to potentially offer. How much are we actually going to get though?
