I think the community is used to certain execution standards:
Projectiles - qcf, hcf, charge b to f
command throws - qcb, hcb, 360
anti air specials - dp motion (though I believe fei long breaks this, but I think he’s the only one), charge d to u
anti-low/crouching specials - reverse dp, charge d to u
forward moving physical specials - qcf, hcf, charge b to f
backwards moving physical or non-position position affecting specials - qcb, hcb
there are some exceptions to this, but most characters go by it and it’s usually just because the motion complies with what people see on the screen so if you see a special you should have an idea of what the motion should be.
I don’t think innovation needs to be in the controls, the importance of execution is something that separates what makes good and great players through consistency, but I don’t think there’s any fireball that really needs the 360 command unless the fireball is absolutely retarded in strength like a projectile that throws you or something which would be even more odd. If you want to do it though, again, nobody’s going to stop you.
Also just to answer your question, the shoto type I believe is widely used for characters who have both anti-air jumping uppercut dps and qcf projectiles. Though people might disagree with me (someone always does), Ryu and Ken are famous for establishing that archetype in fighting games. The shoto extends to a lot of games and has changed somewhat as games play with the idea, but you can still see them in popular characters from other franchises like Kyo, Iori and Shingo (?) from KoF, Robert and Yuri from AoF, Ryo from FF, Sol and Ky from GG and probably a bunch of other games if you just take the time to look. Funny thing about this is Sean is considered a shoto clone, but has no standard fireball unless you pick it as his super art, but shoto is really just a familiar label for something everyone should be used to. They should have both qcf and dp commands and should hint at the movelist that isn’t always known by the player when they first pick up a game.
To add to that Makoto isn’t a shoto, she’s only mistaken as a shoto by people because she also wears a gi similar to your typical shoto character. Her martial arts is Rindoukan Karate.