Okay, I don’t want to sideline this thread too harshly but I do want to clear up a misconception. A lot of fans think this kind of stuff is easy to get rolling and that a big media push will suddenly result in massive comic sales.
We love our fans and we’re proud to create a product that expands upon Capcom’s popular properties. There are millions of Street Fighter players around the world and the thousands who have read and enjoyed our comics mean a great deal to us. Even still, most of those fans are just fans of the video games and won’t ever cross over to other related products, period.
Example:
World of Warcraft has over 12 million players who pay their subscription fees every month. You’d assume that’s an unbelievably huge built-in market primed and ready for related products, right? The World of Warcraft comic book, which is in the Blizzard store and occasionally gets coverage right on the Load screen when you start up the game, sells less than 12,000 copies a month. That’s less than 1/10th of 1 percent of their audience, not even counting fans of Warcraft lore who may not be playing WoW.
How many people are going to buy the Final Fight download title?
How many of those people are going to unlock all these art assets?
How many of that percentage are going to then get off the couch and buy the comic?
From where you’re sitting it seems simple, but the actual numbers involved are more complex.
We’re far better served to create a Street Fighter-centric mini-series that taps into the millions of fans who love those characters, something that can ride alongside an upcoming huge SF game release, using the established fan base we’ve built for our comics and art books and rolling that into an extended and related product, hoping it can increase the visibility and sales.
That’s our thought process, not just shooting from the hip because of assumptions about cross promotion and marketing.
We’re a small publisher in a large and sometimes brutal business. We’ve been publishing these books since 2003 because we throughly enjoy it and also because they’re profitable. That’s the reality of the business. Wanting to do these projects and making actual financial projections on them are two very different things. If it were as simple as just doing whatever we felt like, we’d do the craziest fan-centric and obscure material to please ourselves and the 30 most rabid fans we see on forums and at conventions.
Have we talked about Final Fight? Absolutely. We signed the license as part of other deals we had going on with the hope of doing something with it.
Will we do a Final Fight mini-series? It’s quite possible, but at this moment we don’t want to over commit on titles.
We promised fans we’d give Darkstalkers comics another try and fans of the Night Warriors have been more than patient, so that’s what we’re taking a bit of a risk on right now.
I appreciate that you’d like to see more material from us, I really do. We’re doing our best to balance the releases and expand where possible.