kitzkozan:
I would agree that SF IV is not all marketing,nostalgia and legendary brand". However, I would argue that this accounted for the majority (~75%) of the sales. Besides the bankable name brand (which is nothing to sneeze at, but it hasn’t really done much for Capcom since SF2), the primary reasons why SFIV has sold as well as it has are because a) Capcom went with a suitable graphic engine that would appeal to many players (not all, but many) - i.e. they didn’t go with sprites - and b) they hyped it to hell.
The other pluses in the game’s portfolio - solid engine, solid online, lots of stuff to do, etc. - were all bonuses. If the game had 2D sprites, or wasn’t as hyped as much as it was, it would have sold a fraction of what it did, regardless of other factors.
On the other hand, SNK has done an abysmal job with KoFXII’s promotion. They already had two strikes going against them out the starting gate: First of all, KoF doesn’t have huge name value outside of JPN arcades and in places like Mexico and Brazil where I’m not even sure game sales are counted. We can also blame SNK’s tradition of releasing weak/late ports of their games to home systems that people actually own, if they ever release them at all. Second, if their aim was to draw in a mass audience, their second strike was go with 2D sprites. Regardless of whether you think KoFXII looks good (and I do think it looks good), to the majority of players, it barely looks better than its predecessors. The sad fact is that Johnny LeetHaloPlyr will take one look at KoFXII and scoff at it’s “old” visuals.
So with those two strikes against them, SNK needed to hype this fucker to the heavens. We’re talking Mortal Monday levels of hype. But while SNK has typically been awful at hyping their games (as has Capcom when it comes to their fighting games, though hopefully they’ve learned their lesson with SFIV), the general lack of hype SNK has shown for their own premiere fighter is astounding. I don’t understand it really. The fact that they unveiled arcade KoF2k2UM so quickly seems to suggest that they don’t have much faith in KoFXII even before it was released.
The subpar netcode is really the last straw. The lack of extras in the console port is damaging, yes, but I’m not sure how much notable extra they would have been able to provide. Much would have been forgiven if they sufficiently good netcode, since the “you can always play against other people have have fun” factor is a strong selling point. But they didn’t even get that right! It’s astonishing how badly they’ve dropped the ball on this. And when you consider how much money they’ve spent on the game, well, it leaves me concerned for SNK’s future.
Not that Namco needed the help, since they know how to hype their games, but they’ll probably take note of what Capcom did with SFIV and equal or surpass it with Tekken 6. Barring some catastrophic failure or mistake (like every copy of Tekken corrupting your system’s HD), Tekken 6 is going to be a monster hit.