As someone who is still getting back into comics after being away for about 7 years I really enjoy his content. Him focusing on the history of comics, whether they be writers, artists or why a certain era of comics was so important is always entertaining and enlightening.
He also has a pretty significant reach in the community than a lot of people realize. He down plays it a lot.
That’s good, because honestly a lot of online taste makers (look at podcasts and youtube) fall into that cult of personality trap. Becoming insufferable big fish in little ponds.